Marketing manager resume tips
A marketing manager resume should show what you were accountable for: a channel, a launch, a region, or a brand. Reviewers look for scope. They are not looking for a list of every tactic the industry has invented.
Cover letter for a marketing manager
What to put first
Say whether you ran acquisition, lifecycle, brand, product marketing, or a field team. Then show the audience and the channel. A manager who briefed an agency is different from a manager who wrote and shipped the work. Say which you were.
Scope, not adjectives
Replace "dynamic campaigns" with the thing you ran: email to existing customers, paid search for one product, events in one region. The noun is the evidence.
Results you can explain
If you include an outcome, you should be able to say how it was measured and what else changed at the same time. If you cannot, describe the work instead of a number you inherited from a dashboard.
Separate strategy from production
Positioning, briefs, and channel calendars are management work. Design, copy, and media buying may have been yours or a teammate's. Do not claim both unless you did both.
An example line
Adapt this only where it is true for you. It is a shape for a bullet, not a claim that a particular person did this work.
Owned lifecycle email for a consumer product: the welcome series and the win-back note, written with a teammate who owned design, and judged by whether lapsed buyers returned.
What to leave off
Leave off buzzwords that name no channel, tools you have not used, and awards the company won for work you did not touch. Also leave off other people's campaign results presented as yours.
Questions
- Should I include a portfolio link?
- Yes when the work can be shown and you are allowed to show it. The resume should still make sense if nobody clicks.
- What if I was a team of one?
- Say so. Doing the writing and the media buy yourself is a different scope from managing specialists, and both are legitimate.