Social media manager resume tips
A social media resume should name the accounts and what you did with them. Writing, community replies, paid posts, and a calendar someone else approved are different jobs. Follower counts change and are easy to overclaim. The work is clearer than the scoreboard.
Cover letter for a social media manager
What to put first
Say the brand type: a local business, a consumer product, a nonprofit, a campus, or a personal brand that was not you. Then the channels you actually ran. Say whether you also handled paid posts or only organic ones.
What you produced
Name the kinds of posts and who appeared in them. If a photographer or a founder made the assets, say that. Taking credit for a face that was not your work is obvious in a portfolio.
The job behind the feed
Community replies, a monthly calendar, and a report to a manager are the job as much as the clever post. Include the unglamorous part if it was yours.
Results without theater
Describe what the account was for: store visits, applications, replies, or a launch. Add a figure only if it is yours and you can explain the source. Otherwise leave it off.
An example line
Adapt this only where it is true for you. It is a shape for a bullet, not a claim that a particular person did this work.
Ran organic posts for a regional food brand: wrote the weekly calendar, replied to customer questions, and briefed a photographer for the monthly product shoot.
What to leave off
Leave off follower totals you did not influence, viral posts you did not make, and paid-advertising claims if you only boosted one post without owning the budget. Leave off access to accounts you posted on as a favor once.
Questions
- Should I include personal accounts?
- Only if they show the same kind of work and you are comfortable with a hiring manager reading them. Label them as your own.
- Do I need a portfolio?
- Yes, made of posts you are allowed to show. The resume should say what the portfolio is, in case the link is ignored.